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Lean the F*ck Out

Nov 7, 2019

In this episode of Lean the F*ck Out, Gretchen and Tera talk with entrepreneur Kathy Terry, co-founder of P. Terry’s Burger Stand and founder of In Lieu. Kathy talks she founded a business built on giving after being inspired by giving her and her husband were able to do through their restaurant business. 

A Business Built on Giving Episode Highlights:

  • In Lieu starting as an idea for transforming behavior from gift giving to friends to giving back in a new way.
  • Giving back is fast and easy through the In Lieu app.
  • Use giving to get to know friends/coworkers/clients a bit more.
  • Kathy’s business build on giving started with the user experience and was built backwards to create the working app it is today.
  • Redirecting market from gifting market to the nonprofit market.
  • As a femprenuer use your access.

Kathy Terry

A fierce female and serial entrepreneur, Kathy Terry has been making waves since starting her first business over 20 years ago. In 2005 she co-founded P. Terry’s Burger Stand with her husband Patrick and quickly established its presence as a socially and health-conscious fast food alternative. With fifteen P. Terry’s locations and counting (and a hot new fast casual Mexican offering called Taco Ranch) there’s no denying that Kathy Terry has helped change the way Austinites do “fast casual.” 

Kathy and Patrick have a heart for philanthropy, and giving back has always been a core principle of the Terry’s business model. Through their stewardship, the restaurant chain has donated over $900,000 to date, all benefiting local nonprofits. But Kathy didn’t stop there - in 2018 she launched an all-new mobile app called inLieu: the first social giving app where users can make donations and share a personal message with a friend, anytime, anywhere. 

Kathy’s mission to change the way we think about giving is a reflection of a lifetime of charitable giving and service. Her goal is simple–to make it easier for people to make the world a better place. 

Kathy and Patrick live in Austin Texas with their two children, Kate and Caroline.

You can find Kathy online at:


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