Dec 5, 2018
This week we talk with Susie Trujillo, Founder & Chief Strategist at STRUC, a strategy consultancy building brand positioning and marketing programs for growth-stage companies. We talk about common mistakes businesses make when it comes to marketing, where to start with your marketing efforts and how to market when your business is scaling up and at growth stage.
Susie Trujillo is successful brand marketing executive and business strategist with over 9+ years of experience building consumers brands. Currently, she is the Founder & Chief Strategist at STRUC, a strategy consultancy building brand positioning and marketing programs for growth-stage companies. Previously she led brand partnerships and strategy at two AMEX-backed companies in luxury travel and e-commerce where she focused on bridging the gap in hospitality between brand storytelling (‘what makes something unique’) and customer experience (‘how can we serve you’). Her superpower is combining creative concepts with operational processes that result in quantifiable success. Through her proprietary STRUC Method, she partners with founders to translates their big ideas into actionable sprints making the marketing process easy, fun and effective! She loves to stay curious about the world around her, to explore new cultures through food, and connect with others over deep conversations about the human experience.
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Music: Sunshine by The Icicles