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Lean the F*ck Out

Nov 21, 2017

This week we talked with fempreneur Charlene Dipaola founder of Hip Shake Fitness about how she started and runs her online fitness business. Charlene shares why she decided to take the leap into entrepreneurship even though she was very successful in a corporate career. She also talks about her own health journey including a Polycystic Ovarian Syndrome (PCOS) diagnosis. Charlene also shares how she started an online dance workout studio even though she considers herself to be an awkward dancer. In the conversation, we dive deep into how analytics can drive business decisions and help increase conversion rates, how Hip Shake Fitness uses Facebook and YouTube to grow community and drive sales and how to maximize content creation.

Episode Highlights

  • How a Polycystic Ovarian Syndrome (PCOS) diagnosis and the love of dance as exercise led Charlene Dipaola to starting an online fitness business
  • How Charlene uses analytics (Google Analytics, YouTube Analytics and Facebook Insights) to drive business decisions and increase conversion rates
  • Recommendations for getting the most out of Google Analytics
  • Specifics on how Hip Shake Fitness uses YouTube and Facebook to grow their community
  • How they keep up with the need to constantly create content and how they maximize on the content they create
  • Charlene shares what she wished she knew before launching her business as well as advice for women thinking about leaning out and starting their own businesses.

Special offer from Hip Shake Fitness

Charlene has been generous enough to offer Lean the F*ck Out listeners a 60 day free-trial to Hip Shake Fitness. Just enter promo code leantfo at registration.

About Charlene Dipaola

After a 12+ career in online user acquisitions and analytics, Charlene Dipaola decided to follow her passion in dance and fitness. She saw the need for an online fitness community for women that is centered on dance and is inclusive and body positive. Prior to Hip Shake Fitness, Charlene was the Sr. Director of Data and Growth at SpinMedia. She has worked with brands in different industries such as LA Times, CNN, Spin Magazine, Public Storage and Wellpoint.  In her spare time, she is an adjunct professor of Digital Analytics at UCLA.

Follow Charlene online at:

Twitter: @hipshakefitness
Instagram: @hipshakefitness

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Download the FREE Lean the F*ck Out Launch Kit

If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at