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Lean the F*ck Out

Jun 5, 2019

In this episode of Lean the F*ck Out, we talk with Jasmine Jia founder of La La Tours, a private tour company in Los Angeles about the art of being a good guide, the importance of curiosity and listening, and her passion for travel.

Running a Tour Company Episode Highlights:

What Jasmine has learned running her own business:

  • Takes one passionate traveler to understand travelers
  • You are always learning
  • Being a good listener is important
  • Customer feedback is so important
  • Businesses are rated and reviewed all the time which is a great promotional tool but can also feel very scary
  • Best promotion is word of mouth

Advice for women thinking of leaning out:

  • Try it
  • But be flexible and willing to adjust your business as it develops
  • Talk to and listen to people who are successful
  • Work hard and be patient

Jasmine Jia

Jasmine Jia is a private tour guide and owner of La La Tours in Los Angeles, California. Her private tour guiding service has earned an impeccable 5 star rating from her customers from all over the world since 2012 on various review websites for travel and tour services.

Born and raised in northeastern China, Jasmine moved to Shanghai for her college education and worked there until she immigrated to the U.S. 20 years ago. She loves travel, nature exploration, photography, food, history and art. She and her husband of 22 years of marriage also enjoy spending time with their daughter who continues to be her inspiration of love, creativities and curiosity.

You can find Jasmine online at:


Instagram: @LaLaTours


Download the FREE Lean the F*ck Out Launch Kit

If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at

Music: Sunshine by The Icicles