Nov 21, 2017
This week we talked with fempreneur Charlene Dipaola founder of Hip Shake Fitness about how she started and runs her online fitness business. Charlene shares why she decided to take the leap into entrepreneurship even though she was very successful in a corporate career. She also talks about her own health journey including a Polycystic Ovarian Syndrome (PCOS) diagnosis. Charlene also shares how she started an online dance workout studio even though she considers herself to be an awkward dancer. In the conversation, we dive deep into how analytics can drive business decisions and help increase conversion rates, how Hip Shake Fitness uses Facebook and YouTube to grow community and drive sales and how to maximize content creation.
Special offer from Hip Shake Fitness
Charlene has been generous enough to offer Lean the F*ck Out listeners a 60 day free-trial to Hip Shake Fitness. Just enter promo code leantfo at registration. https://hipshakefitness.com/
About Charlene Dipaola
After a 12+ career in online user acquisitions and analytics, Charlene Dipaola decided to follow her passion in dance and fitness. She saw the need for an online fitness community for women that is centered on dance and is inclusive and body positive. Prior to Hip Shake Fitness, Charlene was the Sr. Director of Data and Growth at SpinMedia. She has worked with brands in different industries such as LA Times, CNN, Spin Magazine, Public Storage and Wellpoint. In her spare time, she is an adjunct professor of Digital Analytics at UCLA.
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